utility PR TAKUTO Recommend EFFECTEN 25 Summer
今回の25summerコレクションは"IN THE END"というふわっとしたテーマ。「今年の7月日本?地球?やばいらしいよ。終わりじゃん」という企画前の段階での会話がテーマに。今回のコレクションで再確認できたのは終わるその時も自分たちらしさを追い求め新い技法にトライしたりお客さんの気になるものを作り続けたい欲＝終わりの時も自分(utility)らしくみたいな精神的なものです。勿論服もしっかり拘ってます。飽和している洋服業界(勝手に思ってるし自分でも何が欲しいのかわからない事がある)だからこそ一人一人との関係だったり、人生においてうちの服が何かいい影響を及ぼせる様に人＝洋服＝人のように先のアナタを思い浮かべながら色々展開できたかと思います。押忍。
![[2025 summer] EFFECTEN / Distorted check L/S shirts](http://utility-harajuku.jp/cdn/shop/files/2504143721_{width}x.jpg?v=1746335195)
![[2025 summer] EFFECTEN / Distorted check L/S shirts](http://utility-harajuku.jp/cdn/shop/files/2504143721_500x.jpg?v=1746335195)
[2025 summer] EFFECTEN / Distorted check L/S shirts
- Regular Price
- ¥25,300
- Sale Price
- ¥25,300
- Regular Price
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![[2025 summer] EFFECTEN / Distorted check wide cargo short pants](http://utility-harajuku.jp/cdn/shop/files/2504143782_{width}x.jpg?v=1746334895)
![[2025 summer] EFFECTEN / Distorted check wide cargo short pants](http://utility-harajuku.jp/cdn/shop/files/2504143782_500x.jpg?v=1746334895)
[2025 summer] EFFECTEN / Distorted check wide cargo short pants
- Regular Price
- ¥23,100
- Sale Price
- ¥23,100
- Regular Price
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- per
![[2025 summer] EFFECTEN / Utility sunshade cap](http://utility-harajuku.jp/cdn/shop/files/3_f92d32ae-b356-473a-b7fd-627794a3e9af_{width}x.jpg?v=1746006796)
![[2025 summer] EFFECTEN / Utility sunshade cap](http://utility-harajuku.jp/cdn/shop/files/3_f92d32ae-b356-473a-b7fd-627794a3e9af_500x.jpg?v=1746006796)
[2025 summer] EFFECTEN / Utility sunshade cap
- Regular Price
- ¥7,700
- Sale Price
- ¥7,700
- Regular Price
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![[2025 summer] EFFECTEN / Round tank top](http://utility-harajuku.jp/cdn/shop/files/2504143763_{width}x.jpg?v=1745997543)
![[2025 summer] EFFECTEN / Round tank top](http://utility-harajuku.jp/cdn/shop/files/2504143763_500x.jpg?v=1745997543)
[2025 summer] EFFECTEN / Round tank top
- Regular Price
- ¥6,050
- Sale Price
- ¥6,050
- Regular Price
-
- Unit Price
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![[2025 summer] EFFECTEN / Net knit s/s shirts](http://utility-harajuku.jp/cdn/shop/files/4_a0f43a20-9a54-422b-ba2e-3c46f95a344f_{width}x.jpg?v=1746007062)
![[2025 summer] EFFECTEN / Net knit s/s shirts](http://utility-harajuku.jp/cdn/shop/files/4_a0f43a20-9a54-422b-ba2e-3c46f95a344f_500x.jpg?v=1746007062)
[2025 summer] EFFECTEN / Net knit s/s shirts
- Regular Price
- ¥16,500
- Sale Price
- ¥16,500
- Regular Price
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![[2025 summer] EFFECTEN / In the end & Colorless s/s Tee](http://utility-harajuku.jp/cdn/shop/files/2504146883_{width}x.jpg?v=1746004974)
![[2025 summer] EFFECTEN / In the end & Colorless s/s Tee](http://utility-harajuku.jp/cdn/shop/files/2504146883_500x.jpg?v=1746004974)
[2025 summer] EFFECTEN / In the end & Colorless s/s Tee
- Regular Price
- ¥6,600
- Sale Price
- ¥6,600
- Regular Price
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![[2025 summer] EFFECTEN / Flower jacquard tie-dye sheer zip hoodie](http://utility-harajuku.jp/cdn/shop/files/2504143689_{width}x.jpg?v=1745992281)
![[2025 summer] EFFECTEN / Flower jacquard tie-dye sheer zip hoodie](http://utility-harajuku.jp/cdn/shop/files/2504143689_500x.jpg?v=1745992281)
[2025 summer] EFFECTEN / Flower jacquard tie-dye sheer zip hoodie
- Regular Price
- ¥24,200
- Sale Price
- ¥24,200
- Regular Price
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![[limited] Asian Mad Dog / Tiffany Flame Shirt - AMD Edition](http://utility-harajuku.jp/cdn/shop/files/4_4fc1a073-8e6b-4f38-a6d3-5bf4193f532a_{width}x.jpg?v=1750823283)
![[limited] Asian Mad Dog / Tiffany Flame Shirt - AMD Edition](http://utility-harajuku.jp/cdn/shop/files/4_4fc1a073-8e6b-4f38-a6d3-5bf4193f532a_500x.jpg?v=1750823283)
[limited] Asian Mad Dog / Tiffany Flame Shirt - AMD Edition
- Regular Price
- ¥27,500
- Sale Price
- ¥27,500
- Regular Price
-
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- per
![[limited] Asian Mad Dog / Tiffany Heat easy pants - AMD Edition](http://utility-harajuku.jp/cdn/shop/files/8_c8a38422-c302-484a-8259-067e036a40a9_{width}x.jpg?v=1748579804)
![[limited] Asian Mad Dog / Tiffany Heat easy pants - AMD Edition](http://utility-harajuku.jp/cdn/shop/files/8_c8a38422-c302-484a-8259-067e036a40a9_500x.jpg?v=1748579804)
[limited] Asian Mad Dog / Tiffany Heat easy pants - AMD Edition
- Regular Price
- ¥25,300
- Sale Price
- ¥25,300
- Regular Price
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![[limited] Asian Mad Dog / Flame Crest Tee - AMD Edition](http://utility-harajuku.jp/cdn/shop/files/10_e29b39d5-9045-410e-b779-a5e92df7bc54_{width}x.jpg?v=1750823252)
![[limited] Asian Mad Dog / Flame Crest Tee - AMD Edition](http://utility-harajuku.jp/cdn/shop/files/10_e29b39d5-9045-410e-b779-a5e92df7bc54_500x.jpg?v=1750823252)
[limited] Asian Mad Dog / Flame Crest Tee - AMD Edition
- Regular Price
- ¥9,900
- Sale Price
- ¥9,900
- Regular Price
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- Unit Price
- per
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